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Take & Talk Pics

Take & Talk Pics is a photography based podcast and blog where the host, Rob Krueger, shares information every Monday, interviews a new working professional photographer each Wednesday and Friday. This full blown photography podcast and blog is full of amazing content 3 days a week. Photo World, the listening community, can expect a fresh new show every Monday, Wednesday, and Friday. Rob will use Take & Talk Pics as a better way of learning photography and more importantly the business of photography. He asks nearly identical questions to every photographer being interviewed each Wednesday and Friday. The great thing about this continuity is; Photo World will know exactly what to expect from Take & Talk Pics but the answers are constantly changing from one professional to the next. Rob believes this is the best way to learn. It begins to become an educational habit. Aside from the weekly interviews, Rob has the Monday Message. This began in June 2015 and continues today. Whether Rob is recalling a quote, suggesting a book, speaking about his own experiences, or just getting Photo World motivated to CRUSH their photography business; He delivers a unique perspective on a range of topics to keep us interested in all the aspects of photography and running a small business.
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Aug 12, 2016

Even Sell

even sellAhh... Finally... The long awaited Even Sell. Back from when this all started I spoke of over selling then I moved to under selling and to be honest that is where most discussions stop. Is it taboo to speak of even selling or as I like to call it in this episode "niche selling"? I guess most people side step that portion of the discussion because when successful selling takes place it isn't worth talking about. The only incredibly major problem I have with that is WHY NOT? Why do so many blogs and podcasts avoid subject matter that revolves around the correct way of doing something. Niche selling is the most fun and has the least pressure involved but no one really talks about it. There is this horrible misconception that selling is a game or a trick and out have to accidentally get your clients to go along with it. Real even selling or niche selling doesn't work like that. It is all based on getting the right customer in front of you so by the time you are selling they are already 90% committed to the idea. Let your marketing "sell" for you, let your portfolio "sell" for you, have the social media "sell" for you, are we getting the idea here Photo World? Create a selling funnel that leads to you making the sale. This way most of the time when you attempt to sell to someone it is to a "someone" who is already susceptible to your specific sale.

Happy Shooting!

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